A Sensational Experience
Designed by RDAI the high‐end architecture and design firm renowned for the seminal Hermès flagships and Elie Saab, the LOUIS XIII Boutique exposes a skillful mix of luxury and elegance, design, digital technology and customized lighting, therefore appealing to all senses.
The boutiques showcase materials and colors that tell the LOUIS XIII story ‐ limestone evoking the precious chalky terroir, copper recalling the eaux‐de‐vie stills, oak invoking the ancient casks, glass and crystal for the decanters. They also feature a stunning centerpiece, The Century Wheel, a circle of light which, when the hand approaches, travels through the ten decades that comprise LOUIS XIII. The maturation process is portrayed in the rich colored hues of cognac illuminated in 1200 light points that will appear through the acid etched mirror, offering a lyrical and sensorial experience of time.