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In 2016, LOUIS XIII wrote a new decisive chapter, a turning point in the wine and spirit universe: it opened its first LOUIS XIII boutique, in the prestigious SKP mall in Beijing.
Its penetration continues in 2018 with the recent opening of two new boutiques in Xi’an at SKP (China) and at Harrods in London (England).
These three environments have been designed by RDAI, a luxury interior design agency, also known for its work for Elie Saab and Hermès.
LOUIS XIII is apparent in every material and every aspect of the boutique, from the limestone floor to the copper stills, and of course the majestic oak barrels.
Situated in the centre of prestigious malls or a large luxury store, the LOUIS XIII boutiques invite customers to discover the multiple facets of LOUIS XIII and the wealth of the region of Cognac.
In their centre stands an emblematic structure, the Wheel of the Cycle of Time, which offers a journey through the ageing process of the eau de vie made by LOUIS XIII, symbolised by changing colours as the maturation process develops.
The LOUIS XIII boutiques offer custom-made services and exclusive tastings.