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LOUIS XIII x Pharell Williams, a song to move the World

LOUIS XIII x Pharell Williams, a song to move the World

Pharell Williams and Ludovic du Plessis, LOUIS XIII Global Executive Director

Pharell Williams and Ludovic du Plessis, LOUIS XIII Global Executive Director

November 2017

In Shanghai: LOUIS XIII and Pharrell Williams present “100 YEARS,” a song for the environment

November 13th was an extraordinary day for LOUIS XIII, the day when 100 lucky guests from around the world – including ZHAO Wei (Vicky) -joined the legendary singer, songwriter and producer Pharrell Williams and LOUIS XIII Global Executive Director, Ludovic du Plessis in Shanghai for the presentation of "100 Years" – The Song We'll Only Hear if We Care. The momentous event took place at "Slaughterhouse," a magnificent event space in the heart of Shanghai. The song was played one time and one time only. It was recorded on a disc made of clay from the chalky soil of Cognac region and will be stored in the cellars of LOUIS XIII in a state-of-the-art safe that is only destructible when submerged in water. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues.