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LOUIS XIII x Pharell Williams, a song to move the World

Pharell Williams and Ludovic du Plessis, LOUIS XIII Global Executive Director

November 2017

In Shanghai: LOUIS XIII and Pharrell Williams present “100 YEARS,” a song for the environment

November 13th was an extraordinary day for LOUIS XIII, the day when 100 lucky guests from around the world – including ZHAO Wei (Vicky) -joined the legendary singer, songwriter and producer Pharrell Williams and LOUIS XIII Global Executive Director, Ludovic du Plessis in Shanghai for the presentation of "100 Years" – The Song We'll Only Hear if We Care. The momentous event took place at "Slaughterhouse," a magnificent event space in the heart of Shanghai. The song was played one time and one time only. It was recorded on a disc made of clay from the chalky soil of Cognac region and will be stored in the cellars of LOUIS XIII in a state-of-the-art safe that is only destructible when submerged in water. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues.