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On Wednesday, September 12th & Thursday, September 13th, LOUIS XIII Cognac celebrated the final stop on the America’s leg of a global tour of the special artistic endeavor, “100 Years” – The Song We’ll Only Hear #Ifwecare, with exclusive events in New York at 1 Hotel Brooklyn Bridge.
During this event, guests were invited to experience an immersive video showcase to discover the innovative project with Pharrell Williams. This initiative was the catalyst for a number of regional events that took place in key U.S. cities throughout the first half of 2018, with New York being the final stop on the U.S. tour.
Attendees at the party in New York City discovered the 100 Years Safe, unique master piece that has been locked for 100 years on November 2017. Guests raised their glasses to toast to 100 Years and were asked to Think A Century Ahead as they were led through a special LOUIS XIII tasting experience.