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"100 YEARS" in Los Angeles, California

February 2019


During the Music Award ceremony week in Los Angeles, LOUIS XIII Cognac celebrated the artistic endeavor, “100 Years” – The Song We’ll Only Hear #IFWECARE, with exclusive events held at the legendary Chateau Marmont in Beverly Hills. For the first time ever, the safe showcasing the clay vinyl with the song was premiered in Los Angeles. Over the course of two days, LOUIS XIII Cognac hosted a number of exclusive events for celebrities, clients, trade partners, press & more.

At these events, guests were invited to experience an immersive video showcase to discover the innovate project with Pharrell Williams. Attendees at the events in Los Angeles discovered the 100 Years Safe, a unique master piece that has been locked for 100 years on November 2017 and will not be opened until November 2117. Guests raised their glasses to toast to these 100 Years and were asked to Think A Century Ahead as they were led through a special LOUIS XIII tasting experience.