The LOUIS XIII Dynasty of Cellar Masters
Since 1874, LOUIS XIII cognac has had seven successive Cellar Masters, each one passing down the unique savoir-faire they have learnt and nurtured over time. We brought together current Cellar Master Baptiste Loiseau and his three predecessors – Pierrette Trichet, Georges Clot and André Giraud – to talk about the role, the importance of time, the transmission of knowledge and why the LOUIS XIII Cellar Master must draw on the brand’s heritage while also thinking a century ahead. Each Cellar Master knows that they will not see the fruit of their work. They are a vital link in a human chain, working to transmit the legacy that ensures LOUIS XIII lives on.