A new LOUIS XIII boutique is unveiled
A new LOUIS XIII boutique is unveiled

A new
LOUIS XIII boutique is unveiled

November 2020

LOUIS XIII reveals a new journey for its clients with the opening of a new boutique at China’s prestigious Hangzhou Tower Shopping Mall in Hangzhou, expanding our address book of international boutiques to six prime locations.

This new door into the world of LOUIS XIII opens on 24 November where a journey of sensations and emotions is waiting to be discovered inside.

The latest boutique has been created on the beautifully reworked menswear, fashion and accessories floor of China's landmark Hangzhou Tower Shopping Mall, which has been the most trusted home of luxury fashion for the entire Zhejiang province for 22 years. It has floors devoted to luxury, lifestyle and entertainment, and has upheld a reputation for offering the fullest and most current luxury collections.

The Century Wheel
The Century Wheel

Created by RDAI – the award-winning French architecture and design firm – our boutique concept is shared within all our boutiques. Our 60 sq m Hangzhou boutique is a harmonious mix of elegance, design, and bespoke ambiance.

Materials and colours are used to tell the LOUIS XIII story – natural stone flooring evokes our chalky terroir, copper recalls our precious eaux-de-vie stills, while wood invokes our ancient casks and an eaux-de-vie wall created using 1,200 illuminated amber bricks pays homage to the rich hues of LOUIS XIII Cognac.

The space is punctuated with displays of our exquisite handcrafted crystal and glass decanters and accessories. As with our other international boutiques, this physical world we have created is a chance for you to explore bespoke services, gifting options and exclusive LOUIS XIII experiences that are the perfect introduction to the legend of our historic cognac.

Eternity Room
Eternity Room

The concept of time courses through the veins of LOUIS XIII. It is key to everything we do. We are always thinking a century ahead. To honour this journey of time, guests to our boutique will experience The LOUIS XIII Wheel at the entrance, an iconic LOUIS XIII art piece that features a circle of light showcasing 100 luminous glass beads.

Within all our discovery spaces, we have created an invitation-only Eternity Room. With walls bathed in rich LOUIS XIII red, this is an extraordinary discreet escape reserved for you to preview exclusive limited editions and discover intimate tasting rituals and experiences in private.

We welcome connoisseurs of craftsmanship to come and discover the world of LOUIS XIII in person. Experience the distinctive blend of flavours and aromas in a single drop that promise to inspire and transport you on a sensory journey, connecting with our cognac the way our Cellar Masters intended.

Hangzhou Tower Shopping Mall, No. 21, Wulin Plaza, Xiacheng District