QUEST FOR A LEGEND
The Quest will scour the globe in pursuit of the rarest LOUIS XIII decanter on earth, starting in February 2015 in the Philippines, Singapore, Malaysia and India; the search will soon after spread to other parts of the world.
It is going to be a thrilling and emotional journey to encounter the LOUIS XIII legend. It will unite devotees of legacy, craftmanship, beauty, history, adventure and legend.
This Quest is not a race against time, it is time itself.
13-15 West Street
WC2H 9NE London
CAN YOU TELL US A STORY, A FAMOUS ANECDOTE ABOUT THIS PLACE THAT MAKES IT UNIQUE?
We have plenty of famous anecdotes to “kiss & tell", but as a rule we can't tell! In practice, by sitting at the bar you may very well rub shoulders with a billionaire in disguise or a famous celebrity. Every day is unique… The one story I can tell is quite famous actually. It's the one about M. Patrick Selin, a regular at the restaurant, who throughout his solo dinner was real-time bidding to win the domain name for his gambling website. He was taking the first bite of his Foie Gras Burger when he won the bid for US$ 4 million. It is safe to say that he enjoyed that night the most expensive burger in the world…
IF THIS PLACE WAS A SONG, WHAT WOULD IT BE?
“Put a spell on you", by Nina Simone – it's a very intense song. It's similar to the power of attraction of L'Atelier and its unique theatre setting, in that either you love it or hate it! There's no two ways about it, but once you have fallen for it, you just want more and more…
HOW DID YOU BECOME SO PASSIONATE ABOUT WINE & SPIRITS?
In 2000 I was lucky enough to attend a series of wine and spirits courses dispensed by renowned experts at the time – Giuseppe Vaccarini and Andrew Bell. They shared with me a few key secrets about the wine & spirits world. From there on, it was only natural for me to desire more knowledge about a trade I had fallen in love with.
HOW AND WHEN DID YOU FIRST DISCOVER LOUIS XIII?
I first saw the decanter in 2005 in a night club in my home town of Shumen. I believe they doubled their clientele from sheer customer curiosity about what is inside this crystal beauty. But the 'wow' effect of the decanter is nothing compared to the taste of the elixir – a pure explosion of incredible flavors.
WHAT WOULD YOU SAY ABOUT LOUIS XIII TO SOMEONE WHO HAS NEVER TASTED IT?
Louis XIII brings you a true sense of satisfaction.
WHAT IS YOUR BIGGEST DREAM IN LIFE?
To own my own winery, and produce my own wine.
M. STOYANOV IVO
Born in Shumen, north-east Bulgaria, Ivo has been crowned 'Best Sommelier in Bulgaria' and was a semi-finalist at The European Sommelier of the Year awards in both 2002 and 2004. His passion for fine wine developed under the expert guidance of Andrew Bell and Giuseppe Vaccarini. In 2005, Ivo moved to London, the wine capital of the world. Initially working at The Great Eastern Hotel, he was appointed Head Sommelier at L'Atelier de Joël Robuchon in 2008.